Adidas and the Front Line to Start Line Campaign
The Front Line to Start Line campaign was launched in the lead up to the London 2012 Paralympics by the British Paralympic Association and the military charity Help For Heroes
The campaign sets out areas of collaboration between the two charities and is focused on supporting service personnel in their desire to represent their country in a Paralympic sport through the Ministry of Defence’s program called ‘Battle Back.’ Battle Back is a scheme where both active personnel and veterans are encouraged to take up competitive sport as part of their rehabilitation.
Adidas are supporting the Front line to Start Line campaign with the launch of a limited edition t-shirt worn by ambassadors such as David Beckham, Tom Daley, Jessica Ennis, Phillips Idowu and Pete Reed as well as Paralympians Jon-Allan Butterworth, Netra Rana and Derek Derenalagi. The shirts cost only £20 from the Adidas online store and £5 from every sale goes towards the Front Line to Start Line Campaign.
Shirts are only available for 7 weeks starting on the 15th August and are selling out fast. For your chance to support a great cause and own a unique piece of Paralympic memorabilia check out the Adidas online shop.
For more information see the Adidas website or check out the youtube channel.